As Vacation® entered the world of leisure-enhancing consumables, our team was tasked with translating the brand’s unmistakable identity into a new sensory format: the Sunscreen Smoothie. Released in partnership with Erewhon, this exclusive Los Angeles offering evokes the same nostalgic scent profile as Vacation® Classic Lotion—coconut, banana, and aloe vera—now in a sip-worthy, SPF-free smoothie.

Our creative campaign centered on positioning the smoothie as an extension of the Vacation® lifestyle: indulgent, iconic, and unmistakably summer. From in-store visuals and social rollout to signage and launch messaging, every asset was crafted to bring a taste of poolside leisure into Erewhon’s wellness-forward world.