The Sun Jug was designed to meet the needs of serious leisure professionals—those who demand maximum coverage, efficiency, and style. Our team brought this oversized edition of Vacation® Classic Lotion SPF 50 to life with playful utility, designing a visual identity that feels as excessive and iconic as the product itself.

Featuring a 20 oz bottle, the custom PowerPump™ applicator, and an inventive detachable handle that doubles as a Vacation® “Honorary Employee” bracelet, every detail was considered to amplify both sunscreen application and poolside pride. The packaging and messaging celebrate the joy of too much—of sun, lotion, and leisure—delivered with wit, warmth, and unmistakable brand voice.