An opulent twist on sun care, Vacation® Shimmer Oil combines SPF 30 protection with two types of gold mica for a luminous finish. Our team was tasked with capturing that glow across every touchpoint—balancing the brand’s playful nostalgia with elevated, beauty-forward design.

We took a refined, minimalist approach that let the golden formula speak for itself. Gold accents, clean type, and strategic negative space all work together to evoke a sense of poolside glamour and effortless indulgence.

Deliverables: Branding, Packaging, Marketing Campaign

Creative Team:
Lach Hall, Roy Fleeman, Zoë Cato,
Greg Sheppard, Levi Sanford


Photography:
Ethan Gulley

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