Prompted by Birmingham’s plans to remodel the Powell Steam Plant into a public venue, this project was a tribute to the building’s rich industrial legacy. I saw it as an opportunity to blend my love of history and design into a brand that honors the city's past while looking toward its future.

The identity is built around the idea of the plant as a time capsule—its towering presence and enduring form a living artifact of Birmingham’s industrial beginnings. After researching the building’s history, I developed a monogram logo based on the acronym PCM, inspired by early 20th-century monograms and stamp silhouettes from the building’s original era.

The resulting mark is sturdy, refined, and rooted in place. It visually echoes the plant’s architectural form while drawing on archival design details, allowing the identity to feel both historically grounded and newly relevant.