We reimagined the iconic Vacation® Orange Gelée® through a modern beauty lens—capturing its nostalgic glow with bold design and Riviera flair. Inspired by the original’s cult status, our refreshed identity nods to vintage glamour with vibrant color, elegant typography, and a playful sense of indulgence.

Every design choice, from the SPF lockup to the gel’s signature shimmer,
was made to honor the past while speaking to today’s sun care consumer. The result is a packaging system that feels both timeless and joyfully
of-the-moment.