A glowy evolution of a cult favorite—Vacation® Classic Whip Glow reimagines the original “dessert-inspired” sunscreen with a touch of golden shimmer. We extended the playful, foam-forward identity into a radiant new chapter, dialing up the indulgence with nostalgic type, glossy textures, and bold, beauty-adjacent visuals.

Same whipped texture. Same SPF 30. Now with a luminous, skin-loving twist for the next generation of sun care lovers.

Deliverables: Branding, Packaging, Marketing Campaign

Creative Team:
Lach Hall, Roy Fleeman, Zoë Cato,
Greg Sheppard, Levi Sanford


Photography:
Ethan Gulley

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Orange Gelée®